REMEMBERING AR
In celebration of Disney+ Day, Disney premiered the original short film Remembering. The film was directed by Elijah Allan-Blitz and stars Brie Larson. It’s the story of a writer (Larson) who loses an important idea and the journey her inner child goes on to find it. Working alongside Magnopus, Tarantula provided production design for the entire project, both for the virtual production and the ground breaking AR experience where the 'World of Imagination' beyond the screen and into the audience's home
The director and Disney wanted a powerful way to elevate the viewing experience of the film for Disney+ Subscribers. The challenge was to capture the surprise, joy, and wonder Larson’s character feels and allow Subscribers to feel the same
Filmed in an LED stage, using the full potential of virtual production techniques with all in-engine effects designed by Tarantula those assets were published into a mobile AR application, also built in a game engine, to extend the 'World of Imagination' beyond the screen, into the audience's home
available via an app to select Disney+ subscribers, the first interactive content on Disney+ is triggered by specific moving images. When prompted, Subscribers simply hold their device up to their TV screen to see an enchanting waterfall scene expand into their real-world living room, complete with frolicking dolphins, bright blue butterflies, and blossoming trees.
When designing the app experience, ease of use was top of mind. So all it takes is for the Disney+ Subscriber to scan the room they’re viewing the film in, then wait for the prompt in the movie to hold up their device